PR and media professionals have a delicate relationship, and being attuned to the tone, sentiment and challenges within the Canadian media landscape is a must for anyone in the PR field. Luckily, there are a number of key voices, both online and off, that keep Canadians appraised of the latest developments and trends within Canadian media.

Here are 10 to follow on Twitter to keep tabs on the latest news and views:

Bruce Gillespie @bgillesp: Bruce is a journalism professor at Wilfrid Laurier University and editor-in-chief of media news website J-Source. He has a knack for distilling his observations about Canadian media into 140 characters or less. Helpful hint for those in the field: he often tweets about job opportunities.

Canadian Magazines @Canadianmags: Avidly tweeting about the magazine industry, this website remains a leader in the media news space by dishing out opinions and insights on current trends and stories.

Canadian Journalists for Free Expression @canadaCJFE: CJFE shares stories of ongoing injustices within the industry while giving followers advice on how they can defend free expression.

The Canadian Association of Journalists @caj: The CAJ, which represents professional writers across Canada, shares media successes and struggles, and keeps followers in the loop on both new and intensifying issues.

J-Source @jsource: Post-secondary journalism students, with the support of media experts, discuss challenges the profession faces and report on changes within Canadian media as they happen.

Jesse Brown @JesseBrown: Jesse is the host of CANADALAND’s weekly podcasts, a media critic and digital media guru. He regularly spills industry secrets one tweet at a time.

Marc Weisblott @scroll: Marc, previously a national news editor with Postmedia, provides followers with (oftentimes sassy) observations about media news and content creation from Canada and beyond.

Simon Houpt @simonhoupt: Commenting on Canadian media and industry changes, Simon is the Globe and Mail’s senior media writer and has also penned the book Museum of the Missing: A History of Art Theft.

Steve Ladurantaye @sladurantaye: A former Globe and Mail reporter, H+K +5 subject and current Twitter employee, Steve still regularly tweets about trends in traditional, social and new media.

Tamara Baluja @tamara_baluja: Previously a reporter for the Globe and Mail, The Province, CFRB and the Toronto Star, Tamara is a true industry insider who provides up-to-date media insights. Currently, Tamara keeps her finger on the pulse of her industry as the associate editor of J-Source.