To help increase awareness and improve colon cancer-screening rates, the Canadian Partnership Against Cancer’s National Colorectal Cancer Screening Network launched a campaign encouraging Canadians to start talking about colon cancer screening. The Colonversation Campaign included an important new national online resource – Colonversation.ca – to encourage conversations about screening among Canadians and encourage those between 50 and 74 years old to be screened.

H+K Strategies levered the Network and its cross- country partners and developed attention-grabbing media drops based on the “Colonversation” theme. From high-fibre items to toilet paper, all alongside Colonversation starter sticks – which included conversation-starters about screening. Featuring a diverse group of spokespeople who helped convey the importance of having a Colonversation helped the launch campaign generate nearly six million overwhelmingly positive media impressions.

Just one month after the launch, Colonversation.ca’s how-to videos had five times the number of unique visitors than a similar campaign the UK, and double the traffic than another in Australia.

Privacy Policy

We have updated our Privacy Notice for this website. Please click below to review.

View Privacy Policy