We helped our long-term client, HP, reach outside its tech industry by framing and seizing an opportunity to share the company’s insights into the value of CSR to business and to Canada’s overall competitiveness.
Our program generated visibility, drove a thought-leadership platform for executives, and strengthened relationships with industry and business associates, media and employees.
It included a survey, a National Post opinion-editorial by HP Canada’s CEO, related speaking and media opps for senior executives. Aside from closing two sales deals, results included:
- Direct exposure to 2,000+ potential clients and influencers
- Visibility via media coverage
- An expanded network of influence
- Increased recognition score of HP’s CSR leadership, as ranked in annual survey of Canadian CEOs