Hill+Knowlton Strategies relaunches interactive election predictor tool, Election Quarterback
Good news for those who like to mix a little fantasy sports with their political prognosticating—Hill+Knowlton Strategies (H+K) has just launched an updated version of its popular interactive election predictor for the 2015 Alberta provincial election! The newly rebranded Election Quarterback puts your knowledge of Alberta provincial politics to the test by allowing you to predict and share voting outcomes across the province. The tool makes it easy for political junkies of all stripes to see how potential changes in popular support might translate into wins and losses on election night. And, for the hyper-engaged-politico it allows for an incredibly nuanced riding-by-riding discussion.
“It’s an interesting time for politics in Alberta right now. We’re in the middle of a perfect storm with this ‘completely irrational’ election of ours—and by that I mean there’s simply no historical data that is remotely relevant to our current situation,” says Corey Hogan, director of engagement strategies at H+K. “Here’s where the H+K Election Quarterback comes in handy. A quarterback’s job is to lead their team toward the end zone and score as many points along the way as possible—it only seemed fitting to rebrand our predictor tool to its football equivalent.”
H+K first launched its predictor in 2004—generating widespread interest from media and armchair politicos. With several federal and provincial elections now under its virtual belt, the 2015 Election Quarterback is the most robust yet in terms of interactivity. Allowing for increased accessibility, the redesigned site is fully optimized for iPhone, iPad, BlackBerry and Android devices. The Election Quarterback also boasts integrated social media share-ability through the introduction of “The Leaderboard”—allowing users to easily broadcast predictions through Twitter, Facebook and LinkedIn and compare them against other players.
“One of the things we are most excited about with the Election Quarterback is the ability for people not only to make their own picks but to see how those picks stack up against their friends, colleagues and political experts,” says Corey, the primary architect behind changes to the election quarterback. “We took a look at what people enjoyed most about fantasy sports—competition and ease of use—and brought it to the election quarterback.”