InterContinental Hotels Group (IHG), which owns and operates brands including Holiday Inn and Crowne Plaza, has selected Hill+Knowlton Strategies as its agency of record for corporate and brand public relations in Canada.

We chose H+K based on its strategic thinking, creative problem solving and thought-leadership,” says Jo Allan, director of brand marketing for IHG Canada. “We have a great story to tell at IHG, and we’re excited to work with the H+K team to tell it.”

Primary responsibilities will include corporate reputation and consumer-brand PR across Canada, led out of Toronto, with digital communications that is tied to both PR and earned media.

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