Hill+Knowlton Strategies’ Mary Keating and Monta Johnson visited the MaRS Discovery District in Toronto recently for a presentation on PR tips for startups and entrepreneurs. The presentation was part of the MaRS Best Practices series and saw these two industry veterans share a wide range of best practices and insights.
Their presentation aimed to help new entrepreneurs understand:
– how to tell their companies’ stories
– what appeals to the media
– what tools and tactics they can use to do PR themselves
Think your company is ready to leverage PR? Mary and Monta offer the following advice:
– be ready to put a stake in the ground
– have the right materials
– know what you want to convey
A blog post summarizing Mary and Monta’s presentation can be found here: http://ow.ly/fwSez
In addition, Mary and Monta recorded an informative video entitled Five Hot Tips for Startups.
To see the entire presentation delivered at MaRS in Toronto, click on the video below. .