Celebrity chef, Paula Deen, and her partnership with Novo Nordisk was one of the most controversial celebrity endorsements ever in the healthcare field.

Our colleagues have compiled an interesting analysis of the media firestorm that ensued after the announcement that she has been suffering from Type 2 Diabetes and, at the same time, is being paid by Novo Nordisk to heighten awareness of diabetes. Were the rewards worth the risk?

For the full report, please click here.