This was originally published on BoydNeil.com on January 15, 2013.

The pace of changes being made to social platforms is amazing. Trying to keep up is pretty tough, like being a first-year undergraduate in a graduate tutorial on Nietzsche. In the past month alone, I’ve bookmarked a half dozen articles that talk about shifts in platforms or processes that improve their investment value to organizations, especially those which contribute provocative or inviting content as the hub of their social strategy. Over the next week, I’ll post short notes on what I find of most interest.

YouTube Turns More Social

Up first, YouTube.

The simpler interface (looks like Google+ doesn’t it?) on the new YouTube layout which does a better job of allowing you to set up and sort your subscriptions and connect with other YouTube users.

The push seems to be for YouTube to be more ‘social’ and to get users to stay longer on sites to view multiple videos. Organizations with YouTube channels benefit because the site is more personal for the user, with more useful playlists and video suggestions tailored to a person’s viewing patterns. The result: more eyeballs staying on a site longer.

Be warned, though, not everyone is happy with the new layout. And ‘not happy’ is maybe an understatement — ‘haters’ is more accurate. There are a lot of people who think the changes suck.