Through a strategic partnership, ParticipACTION and Active Healthy Kids Canada release an annual report card on physical activity for children. The report card presents a comprehensive assessment of how Canada is providing physical-activity opportunities for children and youth.
Since 2008, H+K Canada has provided strategic counsel on the report card’s theme and key messages, and provided media training for regional spokespeople and network partners. We also develop and manage a robust, bilingual media relations program urging parents, caregivers, schools and policymakers to work together to ensure Canadian children of all ages have opportunities for physical activity. Targeting national and community outlets, we work closely with organizations such as YMCA and Boys and Girls Clubs to comment on the Report Card in their local communities. From 2008 to 2012, we have generated more than 640 million media impressions for the report and helped increase awareness about the importance of active children.