Purolator Tackle Hunger is a food-drive campaign designed to increase donations for local food banks in cities across Canada. H+K Strategies developed the program in partnership with the Canadian Football League (CFL) and the Canadian Association of Food Banks. It includes game-day food drives, a QB “sack” tally program and customer visits with the Grey Cup.
Since its inception, we have elevated the campaign’s visibility in every community, increasing food and cash donations and positioning Purolator as a responsible corporate citizen committed to erasing hunger in Canada. Our program includes aggressive media relations, photo opps and events in Calgary, Winnipeg, Edmonton, Vancouver, Hamilton, Regina, Toronto and Montréal. We have built on our success year-over-year with increased media impressions, brand visibility and donations. To date, we have helped Purolator raise 1.4 million pounds of food for food banks across Canada.