Jaime Shulman

Jaime Shulman | Vice president, events and experiential marketing

XM+

With more than 15 years of experience, Jaime leads the firm’s experiential marketing practice. Her vision, dedication, entrepreneurial spirit and extreme attention to detail translate into high impact and flawless executions that exceed client objectives. Read More

With more than 15 years of experience, Jaime leads the firm’s experiential marketing practice. Her vision, dedication, entrepreneurial spirit and extreme attention to detail translate into high impact and flawless executions that exceed client objectives.

During her time at H+K, Jaime has been instrumental in bringing XM into the firm’s integrated service offering and has worked with some of Canada’s leading organizations to bring their brands to life.

Jaime brings a wealth of creativity and experience to every XM program and has worked with clients in a wide variety of sectors, including: CPG, hospitality, finance, fashion and arts, automotive, food and beverage, retail and not-for-profits. She has been responsible for the successful development and implementation of activations for numerous top tier brands, such as: Coca-Cola, Maytag, HBO, TD Bank Group, Target, MasterCard, Rogers Media, Motorola, Holt Renfrew, Mott’s Canada Dry, BMW, Porsche, Loblaws, TaylorMade, Weight Watchers and the Canadian Cancer Society.

Jaime began her career as an event producer specializing in large scale production and sponsorship strategy and activation. Prior to joining the firm, Jaime worked client side at InterContinental Hotels Group where she was responsible for national brand management and public relations for the organization seven hotel brands as well as its global loyalty program. She has also held several senior agency roles at Periscope, Influence Marketing Group and Armstrong Partnership and was the founder and director of her own boutique marketing agency, Strut Productions Inc.

Jaime’s work has been regularly recognized by the industry, garnering top awards from Canadian Public Relations Society, International Association of Business Communicators, the Sponsorship Marketing Council of Canada, Strategy Magazine and the Canadian Marketing Association.

Jaime is a graduate of the University of British Columbia with a bachelor of arts in English and technical theatre. In addition, she has certificates in fashion management and marketing, editing and publishing and photo production.