H+K Canada took home some industry hardware at Canadian Public Relations Society (CPRS) Achieving Communications Excellence (ACE) Awards—snagging two BIG wins in two significant and highly competitive categories:
Best Digital Campaign of the Year: GOLD
H+K took home the night’s top honour for our socially innovative work on the Jacob’s Creek Make it a #MoscatoMonday campaign, in partnership with Corby Spirit & Wine. The Twitter-listening campaign ran during weekly episodes of the hit TV show The Bachelorette and grew a social community from scratch—which directly increased year-over-year sales for Jacob’s Creek Moscato wine.
Brand Development Campaign of the Year: BRONZE
We grabbed the bronze for our Absolut MakerFest campaign, also for Corby Spirit & Wine. This unique program tapped into the creativity and innovation of the ‘Maker Movement,’ which resulted in tech-inspired, commissioned art installations showcased at incredible events. We mixed social media, web content, influencer relations, paid media, partnerships, amazing installations and a finale event to stir up the perfect recipe to quench people’s creativity and curiosity. Ultimately, MakerFest and its branded content campaign helped re-establish Absolut’s leadership position as a brand at the forefront of inspiration, innovation and creative transformation.
It’s always an honour to be recognized by industry peers for the innovative work that we do on behalf of our clients.
A big thanks to our team for all their hard work and congrats to all fellow CPRS ACE Award winners! To see a full list, check out the CPRS press release for the rundown.
Photos courtesy of CPRSToronto