A crisis is an urgent situation that threatens an organization’s reputation, license to operate or financial and operational performance. How it’s managed can determine whether major reputational damage is sustained or avoided. We work to ensure that the first and ongoing response is both appropriate and timely. Our senior counsellors have the experience and leadership to help navigate the many complex and sensitive issues that accompany any crisis, while keeping reputation intact.
Many organizations have institutionalized financial, operational and legal risk management. We believe that reputational risk management and crisis communications planning is equally important. We encourage and work with companies and organizations to develop communications protocols and prepare teams through exercises that test their skills. Our proprietary, web-based interactive crisis training tool, Flight School, simulates social media and media reaction to the crisis in real time, adding to the intensity and life-like experience of the exercise.
Our team has handled environmental incidents, allegations of criminal and professional misconduct, product recalls, service disruptions, executive departures, strikes, facility closures, litigation and more. In many cases we are imbedded members of our clients’ crisis communications teams, working seamlessly with their in house resources and with their operational response teams.
When the acute situation is resolved, we can assist with reputation recovery, developing long term plans to rebuild goodwill, demonstrate transparency, create coalitions of support and other activities.