engagement strategies

We’ve entered an era of heightened engagement where those seeking to stand apart from their counterparts need to proactively engage target audiences who are always connected and bring with them heightened expectations and increased cynicism. Our methodical, proven and best-in-class approach combines expertise and experience in research and data analytics, microtargeting, digital collaboration, facilitated dialogue, content marketing and social/digital advocacy to connect with the people who matter most. We use data to understand what people are interested in, why it matters to them and how they want to interact—creating a meaningful engagement experience.

To remain relevant, organizations need to identify the values, concerns and aspirations of the full spectrum of citizens and stakeholders who have an interest—whether directly or indirectly—in a given issue. Our team helps provide a clear understanding of the behavioural drivers that motivate target audiences. We craft tailored messages, create relevant content and deploy collaborative tools to help meet engagement objectives.

Connect with the experts

Jacques Bénard, SVP
[Engagement strategies]
Manon Abud, Vice-President
[Engagement strategies, Research + Measurement]
Craig Gauthier, Vice-President
[Engagement strategies]