Social Media is a Force of Nature, but the Story Still Rules

by H+K Canada

March 8, 2012

Social Media is a Force of Nature, but the Story Still Rules

There are countless examples of successful commercial and corporate social media campaigns to consider as best practices, but it’s the world-changing, citizen-led movements of our recent past (e.g. Occupy, Arab Spring)  that offer a critical yet simple lesson for any PR or communications professional engaged in the design and development of social media campaigns. We … Read more

President Michael Coates ranked a top 10 lobbyist in Canada

Ottawa, ON – March 7, 2012 – Michael Coates, president and CEO of H+K Strategies Canada, is featured in The Hill Times’ Power & Influence Magazine as one of the top 10 lobbyists among the country’s Top 100 Most Influential People in Government & Politics.

Media insight – Paula Deen’s celebrity endorsement

Celebrity chef, Paula Deen, and her partnership with Novo Nordisk was one of the most controversial celebrity endorsements ever in the healthcare field. Our colleagues have compiled an interesting analysis of the media firestorm that ensued after the announcement that she has been suffering from Type 2 Diabetes and, at the same time, is being paid by Novo … Read more

And They’re Off… But Who’s Watching?

The Ontario Legislature recently resumed for its spring session.  So what was the most hotly debated issue? Bueller? Bueller? Apart from the political dweebs (myself and my Public Affairs colleagues included) and the comparatively few immersed in the world that is Queen’s Park, I’m sure not too many would have the answer. The government’s management … Read more