Virgin Mobile brand building through innovative ideas with "Campaign For Love"

by H+K Canada

July 19, 2012

Virgin Mobile brand building through innovative ideas with "Campaign For Love"

As part of Virgin Mobile’s efforts to build its brand online in the cheeky and irreverent way it’s loved for, Hill+Knowlton designed a PR campaign for Virgin Mobile Canada to promote the launch of its new “Love Button” application on Facebook. Our program included a celebrity launch event and media tour in Toronto with actress … Read more

Cascades’ "no objection" approval through government relations

Cascades East Angus’s operations needed a favourable evaluation of its new recycled food packaging material – Enviro Kraft paper – from Health Canada and the Canadian Food Inspection Agency, called a “no objection letter.” We understand the Government’s inter-departmental approval process and key priorities. Our key message document, which formed the basis for our representations … Read more

Cliffs Natural Resources – green-lighting under the Investment Canada Act

Cliffs Natural Resources wanted to demonstrate that its $5 billion acquisition of Consolidated Thompson Iron Mines in Québec was a net benefit to Canada to receive approval under the Investment Canada Act. But a high-profile acquisition was withdrawn only months before and the country was on the verge of a federal election. We put an … Read more

CSR thought leadership campaign for HP

We helped our long-term client, HP, reach outside its tech industry by framing and seizing an opportunity to share the company’s insights into the value of CSR to business and to Canada’s overall competitiveness. Our program generated visibility, drove a thought-leadership platform for executives, and strengthened relationships with industry and business associates, media and employees. … Read more

Sharp – brand awareness and image education

At a time when competitors were shouting about 3D technology, Sharp Electronics wanted to refocus the discussion on image quality as it launched its Quattron four-colour televisions. Concentrating on lifestyle media whose readers are television buyers, we built a compelling story around Quattron and décor – and the power of colour in the home. We … Read more

Motorola – marketing communications and boosting sales

With the launch of its XT860 smartphone, Motorola Mobility Canada needed to engage retail sales reps to drive sales. We recommended targeting these reps on Facebook with the Motorola Insiders program, using gamification techniques and a points-based incentive program. Immensely successful, the Motorola Insiders community grew to almost 800 in-store repsacross the country, initiated more … Read more

Celebrating Learning Partnerships

To create a platform for province-wide communications about the value of experiential learning – such as co-operative education, mentoring, workplace tours and career fairs, and what the Ontario government is doing to promote more of these opportunities for students – we created and managed the first-ever Experiential Learning Week. We successfully planned and co-ordinated the … Read more

CAPP – defining the future of Canadian energy

As the voice of Canada’s natural gas and crude oil industry, the Canadian Association of Petroleum Producers wanted to engage North Americans in a discussion about the development of Canada’s energy assets. We worked closely with CAPP to bring together participants from a variety of sectors to facilitate conversations that revealed insights and opportunities for … Read more

Building brand awareness for Amgen Canada’s osteoporosis campaign

Following the successful launch of Prolia® (denosumab) – Amgen Canada’s treatment for post-menopausal women with high fracture risk – we organized a consumer-education campaign, entitled Health and Bone Roadshows, to continue to raise awareness about living well with osteoporosis. By partnering with leading specialists in osteoporosis and key stakeholders, including Osteoporosis Canada and CARP, we … Read more