‘Communications’ and ‘Public Engagement’ – Synonym or Antonym?
Has the word ‘engagement’ come to your attention lately? Perhaps you’ve been tasked with ‘engaging your stakeholders’ to get their feedback on a complex issue, or to develop a strategy to increase ‘employee engagement’. And perhaps you are wondering how, exactly, ‘engagement’ differs from what your communications team is already doing? Engagement, much like communications, … Read more