Motorola Mobility Canada trusts us as a long-time partner to lead its digital efforts. Our challenges are two-fold: first, that Motorola has two distinct digital communications audiences – retail sales reps and consumers; and, second, that managing online communities is difficult as Motorola products are not simultaneously released worldwide, which means the company’s global HQ … Read more
The message was simple: girls rights are human rights. The call to action was clear: urge Canadians to rally behind the girl movement through Plan Canada’s Because I am a Girl initiative. The result: overwhelming Canadian support for the cause, leading the United Nations to declare October 11 the International Day of the Girl. We … Read more
We launched the HP Envy 14 Notebook with Beats Audio, offering top-of-the-line, high-performance audio technology developed in collaboration with Dr. Dre™ and Jimmy Iovine, CEO and founder of Interscope Records. Music industry stakeholders were invited to the “HP Sound Lab Party.” We seeded the HP Envy with key influencers who blogged, tweeted and updated Facebook … Read more
Sir Richard Branson and Glee’s Cory Monteith were part of Vancouver’s Virgin Mobile RE*Generation and Virgin Unite movement to bring star-power to the critical issue of youth homelessness in Canada. Together, they announced important donations and support for both the Broadway Youth Resource Centre and Project Limelight. We developed and executed the media relations strategy, … Read more
Premier Kathleen Wynne put her mark on the Ontario government as she named her first cabinet. This is her first tangible opportunity to set the stage for how she intends to govern and which people are put in place to help implement her priorities. The strong cabinet hits the refresh button, promoting a number of … Read more
Hill+Knowlton Strategies Canada (H+K) is thrilled to announce that it is the new public relations agency of record for Corby Distilleries. Effective immediately, H+K will provide national PR and media relations strategy for the many brands in Corby’s portfolio – including ABSOLUT, Wiser’s, Jameson Irish Whiskey, Malibu, Havana Club, Stoneleigh and Jacob’s Creek to name … Read more
This article was originally published on our global Energy and Industry blog. Why are so many energy companies getting into trouble and why is the implementation of infrastructure projects proving to be so hard in many developed countries? There are several reasons, many connected to the broader environment in which such companies are working. Some … Read more
+1 Facebook, Twitter or Pinterest? Twitter. +2 What’s the worst job you’ve ever had? Cashier at The Bay’s Christmas shop. Price stickers kept falling off and customers would rifle through the merchandise so we ended up making up prices on the spot just to keep the long lines moving. +3 Not including your own blog, … Read more
Obama for America 2012, from a social/digital perspective, was arguably the greatest fundraising, communications, and voter mobilization efforts, ever. Our global digital communications practice director, Andrew Bleeker, shared his campaign work insights from 2012 and 2008, with clients and staff this week. The scale of the Obama social/digital campaign is hard for us to appreciate; … Read more
