The Calgary Zoo found itself under water when tragedy struck Southern Alberta with heavy rainfall and catastrophic flooding—the worst flood in Alberta’s history and most-costly natural disaster in all of Canada. Though the Zoo’s flood response was ultimately successful, with very few animal lives lost, Zoo staff recognized the value in evaluating its efforts to … Read more
With the exception of risk and crisis management, corporate communications has been the laggard cousin in using the social web as a strategy. Marketers were quicker to recognize social’s worth in touting products and services. But the branch of communications that is “dedicated to the dissemination of information to key constituencies, the execution of corporate … Read more
Every organization, whether in the private or public sector, will one day face a crisis. The nature and severity of the crisis may vary—from a product recall to layoffs to a cyber-attack—and the crisis might be limited and specific, or it could be catastrophic and put the health of the entire organization at risk. As … Read more
Overview BC Finance Minister Mike de Jong yesterday presented his fiscal hat trick—the third consecutive balanced budget of Premier Christy Clark’s government. According to Minister de Jong, British Columbia may be the only province in Canada that is delivering a balanced budget for the coming fiscal year, although Saskatchewan’s budget is still uncertain. Despite the … Read more
TORONTO (February 12, 2015) — Hill+Knowlton Strategies (H+K)—the top-ranked public relations and public affairs firm in Canada—is pleased to announce that advertising and digital agency veteran Andrew Skuja has joined the firm as senior art director. Andrew, who will be based in Toronto, brings more than 20 years of multi-platform experience to the role, and will … Read more
Using the KINDER® brand’s 40th global anniversary as the hook, Hill+Knowlton Canada conceived a 360-degree campaign based on its insight that capturing moments on camera is an important constant for parents. The “Unwrap a Smile” integrated campaign, which we created and led, included social and native advertising, digital content creation and app development, experiential marketing … Read more
On January 30, 2015, Prime Minister Stephen Harper unveiled Canada’s new anti-terrorism bill (Bill C-51) – an Act of Parliament that will significantly change core security-related legislation by delivering new mandates and by greatly enhancing the authority of departments and agencies entrusted with national security matters. In our latest Insight, Ray Boisvert, one of H+K’s national … Read more
