Can Content Marketing Succeed Without Clickbait? (The Answer May Surprise You)

by H+K Canada

April 27, 2017

Hill+Knowlton Strategies launches a new index tracking Chinese investors’ attention on Hong Kong-listed stocks

(Hong Kong – April 25, 2017) — Hill+Knowlton Strategies (H+K) announces the launch of a new Index that tracks attention of Chinese investors in Hong Kong-listed stocks. The H+K Chinese Investor Attention Index (the “H+K Investor Index”) brings together data from across multiple sources in Mainland China to analyze where the appetite lies for investments … Read more

Is Anyone Listening? Engaging Podcasts are a Brand’s New Best Friend

Podcasts

Content is king. Bill Gates coined the phrase in 1996, but it still holds true today in the world of digital marketing. Investing in quality content helps build a relationship with consumers, hopefully turning them into loyal return customers rather than one-hit shopping wonders. But as many content marketers focus on creating branded articles and … Read more

H+K Strategies is partnering with InnoCité MTL

MONTREAL (April 28, 2017) – Hill+Knowlton Strategies Canada (H+K) is proud to announce it is partnering with InnoCité MTL to offer public relations services to their next cohort of entrepreneurs to support their communication activities. “We are taking advantage of the unveiling of the fourth cohort of startups, the largest thus far, to announce this … Read more

Social spending budget launches Wynne’s re-election bid

Rosy economic outlook and fiscal balance allow pivot back to activist roots in Ontario Budget 2017 With the next provincial election just over a year away, Ontario Finance Minister, Charles Sousa, introduced the 2017 Ontario Budget, A Stronger, Healthier Ontario, on April 27th and with it, effectively launched the Liberals’ re-election bid. A balanced budget … Read more

Hill+Knowlton Strategies Canada named one of Canada’s Best Workplaces for 11th year

TORONTO, ON (April 27, 2017) — Hill+Knowlton Strategies Canada (H+K) is one of just six other companies in Canada who have been named one of the country’s Best Workplaces for the 11th consecutive year. After reviewing hundreds of submissions and surveying tens of thousands of employees across Canada, the Great Place to Work® Institute Canada … Read more

End of Reefer Madness – Canada’s high hopes for 2018

Overview On Thursday, April 13, 2017 the Liberal government introduced a bill that will legalize cannabis across Canada, effective no later than July 2018. The Ministers of Justice, Health, Public Safety and Emergency Preparedness and Public Revenue were joined by Parliamentary Secretary Bill Blair in announcing the landmark legislation. Despite the sweeping changes it will … Read more