Summary Scan date: May, 16th 2018 Domain name: hkstrategies.com Server location: United States Cookies, in total: 53 Scan result 53 cookies were identified. Category: Necessary (3) Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without … Read more
Next week, the worlds of communications, media and advertising descend on Cannes for another International Festival of Creativity. While one of the biggest draws is the people you meet and the pool of new business, talent and potential partnerships; I get more FOMO at Cannes Lions than any other festival in the world. And that’s … Read more
THE DAY BEFORE THE CANNES FESTIVAL OF CREATIVITY BEGINS IN EARNEST is a ballet of well-managed chaos. Some venues are still being built and painted, agencies furiously slap up posters promoting their events, and the infamous Gutter Bar — the perennial Cannes watering hole — still has empty seats. But unlike other conferences (and I’ve … Read more
SÃO PAULO, BRAZIL (28 June 2017) – After a highly competitive pitch process, Hill+Knowlton Strategies (H+K) becomes Embraer’s first global AOR. The ambitious, yearlong campaign will strengthen Embraer’s profile internationally with global messaging and key market research. “It is an honor to work with Embraer. They are an ambitious client with a passion for innovation … Read more
“A talented teenager’s fight to be taken seriously in the male-dominated world of STEM is inspirational and offers valuable pointers on how women can help one another succeed.” This article was originally published on ipra. Whenever I have a chance, during my hours of long commute, I enjoy listening to WLRN. Primarily before 8 AM or after … Read more
Let’s be honest. To deliver the most lucrative fight in boxing history, there is only one currency that really matters; the currency of hype. For an industry that sometimes struggles to evidence ROI, the world of sports marketing has to view this fight as a heavenly gift. The aim is clear – generate enough hype … Read more
Mesmerized by the photogenic yachts and rosé bottles sized to match, it is easy to forget that the real value of the Cannes Lions Festival of Creativity happens in dark windowless rooms inside the Palais. Not only on the main stages, with Cannes’ unique parade of world class talent from the creative industries and beyond, … Read more
What this year’s Cannes Festival of Creativity made quite clear is that a great case study has nothing to do with winning. It’s the story, not the “study,” that goes home with a coveted Lion. So it’s time for us to reinvent the traditional “clinical” case study as a piece of compelling storytelling all its … Read more
