2021 Federal Election

The latest insights + news, government updates, and data-driven analysis of Canada’s 2021 federal election from H+K. 

News + Insights

Government Updates

Data Driven Insights:

Over the course of the 2021 federal election, H+K is administering surveys across a statistically relevant and representative sample of Canadians to determine the reputation of federal party leaders and their parties. The results of this research will identify both the strengths and weaknesses in each party’s and party leader’s reputation, as well as the issues that are most important to Canadians. 

The first phase of this research is now live and can be viewed in the dashboard below. Data in this dashboard is based on a representative sample of almost 1,500 Canadians who were surveyed online through the use of Leger Opinion panel between August 17 and August 23, 2021.

Below you will find our interactive dashboard that is divided into three sections:

  1. Reputation+: A reputation analysis of federal party leaders and their parties across four types of reputation drivers – profile, purpose, people, and performance.
  2. Election Perceptions + Enthusiasm: An analysis of Canadians’ reactions to the 2021 federal election.
  3. Voter Issues + Attitudes: An analysis of the issues that matter most to Canadians.

All data points in the dashboard can be filtered by: region, voter, and voter commitment, by selecting options in the Filter drop-down menu. Please be mindful of sample size as you add filters to the data; less data may mean that some statistics are less reliable.

Hear from our Data + Analytics Experts:

“H+K is built on continuous innovation and in that spirit, we have applied our innovative and proprietary approach for reputation measurement to the 2021 Federal Election. The research we have conducted examines reputational discrepancies between federal party leaders and their party, as well as the issues that matter most to Canadians.”

Elliott Gauthier, Senior Vice-President and National Lead, Data + Analytics
Elliott Gauthier_black and white
Blaine Mackie

“The key to effective measurement is transparency. It’s no longer enough to rely on “black-box” modelling techniques and we have designed our election analysis and dashboard with the goal of giving you, the user, the ability to explore, interact with, and understand our data. We encourage you to explore the dashboard and examine how perceptions differ across regions, political leanings, and levels of voter commitment.”

Blaine Mackie, Vice-President, Measurement + Analytics

For any inquiries related to H+K’s federal election content, please get in touch through the Contact us page.