Corporate Advisory: The Growing Role of Corporate Reputation

by Jason MacDonald

Senior Vice-President and National Lead, Corporate Advisory
June 29, 2021

Corporate Advisory: The Growing Role of Corporate Reputation

Our Jason MacDonald, National Lead of Corporate Advisory at H+K speaks to the growing importance of corporate reputation. This is being driven by a historic transformation in the relationships between business, society, and governments, and increased expectations from all stakeholder groups. The greater your reputation, the stronger the motivation among stakeholders to invest in, work for, … Read more

adidas selects Hill+Knowlton Strategies as new PR Agency of Record for Canada

25 June 2021, TORONTO – Following a competitive pitch, global sporting goods brand, adidas has selected Hill+Knowlton Strategies (H+K) to be its Canadian PR agency of record. With a rich history spanning international borders, adidas believes in the power of sport to change lives. Whether it’s through the brand’s Running, Hockey, Originals or Soccer portfolios. H+K will … Read more

Building Pride campaigns your organization can be proud of

With each spring comes a handful of certainties: fresh flowers, warmer weather, and for good reason, an annual public discourse on rainbow washing and corporate participation in Pride. Plenty of folks on both ends of the political spectrum believe brands should avoid activism and disentangle themselves from social movements altogether. Some progressives feel brands unfairly … Read more

Hill+Knowlton Strategies appointed Canadian PR agency of record for Royal Canin

9 June 2021, TORONTO – Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has been named the Canadian PR agency of record for leading global pet health nutrition brand, Royal Canin. H+K’s scope with the Mars Inc., pet brand will include integrated public relations, as well as corporate and crisis communications services in support of Royal Canin’s ongoing product and … Read more

H+K continues to grow in Quebec by welcoming four new talents, including Patrice Lavoie as Vice-President

Hill+Knowlton Strategies (H+K) is pleased to announce that two exceptional new Vice-Presidents are joining its Quebec team: Patrice Lavoie and Claudia Gervais. These new additions strengthen H+K’s talented team in Quebec and consolidate its place among leaders in the public affairs and communications industry. “These new additions are tremendous assets to our team. Their respective … Read more