Mapping Influence: How Influencer Marketing Drives Brand Love and Sales

by Aimée Legault

Senior Director, Influencer Marketing
October 27, 2022

Mapping Influence: How Influencer Marketing Drives Brand Love and Sales

The future of influencer marketing is bright. That was the resounding messaging at the WPP Open event in Toronto in early October, where H+K facilitated a lively conversation with industry-leading experts about the current and future state of the industry. With voices from top-tier creator management, platforms like Snapchat and TikTok and a veteran consumer … Read more

Saskatchewan has What the World Needs

Yesterday, Saskatchewan’s Lieutenant Governor, Russ Mirasty, delivered the Speech from the Throne outlining the government’s goals, objectives, and priorities as they kick off the fall legislative session. In the weeks leading up to the speech and with the highest polling among Canada’s Premiers, Premier Scott Moe had indicated his intent to seek more provincial autonomy … Read more

The New Team

Nearly two weeks after being sworn-in as Alberta’s 19th Premier, Danielle Smith announced her new Cabinet. Breaking with tradition by first having one-on-one conversations with every MLA and hosting a caucus retreat, Smith announced a Cabinet that features both continuity and some notable change. Smith’s Cabinet consists of 24 Ministers who will be supported by … Read more

A New Beginning for Alberta

From the price of oil to the global pandemic and a great many other things along the way, the Premiership of Jason Kenney has seen highs and lows unimagined on election night April 16, 2019. Winning 63 of the legislature’s 87 seats, Jason Kenney’s United Conservative Party decisively swept Rachel Notley’s New Democrats from office. … Read more

Time to Talk with Sheila Wisniewski Ep. 4: WPP Campus + Creative Transformation

Introducing Arthur Fleischmann, Country Manager of WPP Canada In our Time to Talk series, our President + CEO Sheila Wisniewski introduces us to people from all over Canada, from different industries and disciplines to have deep and insightful conversations about our world. For the fourth episode, Sheila speaks with Arthur Fleischmann, Country Manager of WPP Canada. In … Read more