As Senior Vice President and national leader of Data + Analytics at Hill+Knowlton Strategies Elliott delivers deep insight into client audiences by combining powerful primary research methodologies (quantitative and qualitative) with the best social media and digital intelligence tools.

Elliott is an accomplished research methodologist with particular expertise in segmentation models. Elliott oversees hundreds of research  assignments each year at H+K, providing robust analysis, detailed presentation of findings and strategic insights and recommendations based on credible, reliable and innovative research methods.

Elliott has extensive experience working with boards of directors and executive leadership teams to uncover the meaning of research findings while providing counsel on how to position the research in support of their objectives.

Elliott has over 15 years’ experience in senior-level positions in the research industry.  Immediately prior to joining H+K, Elliott was co-founder and chief operations officer (COO) of an innovative and successful research consultancy based in Ottawa. In this capacity Elliott oversaw hundreds of research assignments a year, along with company operations, business development and client relations.

In addition to his work with H+K, Elliott is a professor of Research, in the Public Relations Program at Algonquin College. Elliott is a recently retired member of the Primary Army Reserves having served 20 years in the infantry. Elliott also coauthored a paper on audience estimation models and methods with Google in 2011.  In 2016 Elliott was awarded the Forty Under 40 award for innovation and entrepreneurship in his field as well as his contributions to his community.