In her many years with the firm, Jen has specialized in consumer marketing, leading complex 360-degree integrated campaigns for many global consumer brands.
Jen is a nationally respected public relations professional with expertise in communications strategies that deliver outstanding, measurable results. Jen brings insights and creative ideas to clients to drive consumer engagement and brand affinity.
Jen’s passion is to manage high-performing teams that flawlessly execute complex programs. She has knowledge and experience in many sectors, including food and beverage (Coca-Cola, Ferrero Rocher, Loblaws, New York Fries); alcohol (Campari, Corby Distilleries, Labatt); consumer packaged goods (P&G); travel and tourism (InterContinental Hotels Group); automotive (Mazda) and fashion (Joe Fresh, Cotton Ginny Organics).
Jen is also passionate about her consulting work in the not-for-profit sector. She has managed many clients and initiatives, including Plan International Canada, Because I am a Girl, Yardsale for the Cure, Sunnybrook Foundation, Canadian Cancer Society, Heart & Stroke and Virgin Unite.