Kristy Payne

As General Manager of the Hill+Knowlton Strategies Toronto office and a member of the agency’s Canadian leadership team, Kristy oversees the operations of the office, driving a culture of collaboration, and delivers strategic counsel to clients drawing on her marketing and communications experience.

Before joining H+K, Kristy spend a decade at Plan International Canada, most recently as Chief Communications Officer, responsible for the organization’s media and public relations, youth engagement and school fundraising, corporate communications, brand, advocacy, as well as digital communications.

Prior to Plan International Canada, Kristy managed public affairs and communications for Coca-Cola where she was responsible for leading the partnership with the World Wildlife Fund, launching Coca-Cola Canada’s first Corporate Social Responsibility report and travelling across Canada managing media relations during the Vancouver 2010 Torch Relay and Winter Olympics sponsorship.

Kristy started her career in communications for a school board and then managed the marketing acquisition and research arm of a publishing company producing niche lifestyle magazines and television guides. Kristy also worked for the Ministry of Education in Alberta where she integrated leading-edge digital learning resources into K–12 curriculum.

She has travelled extensively including a year teaching English in South Korea and holds a Bachelor of Commerce Degree in International Business and Marketing from the University of Alberta, a French language certificate from Laval University, and an MBA from Queen’s University.