Rob Ireland

With nearly 30 years of relevant experience, Rob brings a uniquely wide and business-centric perspective to his engagements. He has led both international and regional marketing and communications teams for clients within many vertical industries such as technology, financial services, professional services, mining, public sector and real estate. Additionally, Rob is known for his functional expertise in public relations, international public affairs, crisis management and communications, corporate structuring, channel communications and relationship management, internal communications and sales force engagement.

As the National Sector Lead for Financial + Professional Services, Rob provides strategic counsel and program oversight to some of H+K Canada’s largest clients. He has specific experience supporting schedule 1 banks, financial advisory and investment management, pension funds, alternative investments, international wealth management, fintech, legal and accounting.

Rob often works with corporate leaders at the C-Suite and Board of Director level on transformational issues that impact corporate reputation. Rob has been a strong advocate and a sought-after advisor on environmental, social, and governance (ESG) issues. Rob leads H+K’s AOR engagement with the BlackNorth Initiative.

Previously, Rob has been president of two Toronto-based public relations firms, Director of Executive and Internal Communications for HP Americas Region, Manager Corporate and Public Relations for HP Canada and Compaq Canada, and Manager of Corporate Affairs and Internal Communications for Xerox Canada. While at HP, Rob worked directly with Hill + Knowlton in both Canada and the US — forming a highly effective relationship that lasted throughout his 3-year corporate tenure. Rob holds an Honours Bachelor of Science from Western University.