Following the successful launch of Prolia® (denosumab) – Amgen Canada’s treatment for post-menopausal women with high fracture risk – we organized a consumer-education campaign, entitled Health and Bone Roadshows, to continue to raise awareness about living well with osteoporosis. By partnering with leading specialists in osteoporosis and key stakeholders, including Osteoporosis Canada and CARP, we identified Peterborough, Ont.; Laval, Que.; and Calgary, Alta. as ideal locations to reach target patients. The events were promoted through media outreach and local advertising, receiving more than 130 attendees and more than two million media impressions for all three events.