Four Businesses Using Creativity for Social Change

by H+K Global

April 8, 2016

Four Businesses Using Creativity for Social Change

Image of Dubai Lynx Awards 2016

As millennials take over the marketplace and consumers grow more cynical about corporate values, incorporating social responsibility and purpose into business models and mission statements is essential to success. Businesses are coming up with increasingly creative ways to improve communities and affect social change. At the 10th annual Dubai Lynx International Festival of Creativity, which took place … Read more

Can Content Marketing Succeed Without Clickbait? (The Answer May Surprise You)

Sunset Parachute

Who hasn’t been taken in by clickbait? You’re scrolling through Facebook, and all of a sudden you see it—a headline that makes bold, vague claims about what you’re about to click on. You’ll never believe it. You’ll be shocked. You will never look at this thing the same way again. When you get to the … Read more

Why Are So Many App Icons Blue?

They say imitation is the sincerest form of flattery. If that’s the case, designers are quite generous with their compliments, especially when it comes to brand logo colors and, by extension, mobile application icons. Open your smartphone home screen: See a lot of blue? We thought so. In entrepreneur and blogger Stuart Hall’s “The Colors … Read more

Classic Products are Re-imagined as Retro Vibes Trend

Room filled with nostalgia items including retro TV, records, VHS tapes

No one is a greater champion of recycling than Hollywood. In the past decade or so, studios have rebooted one classic after the other, including “Superman,” “Beauty and the Beast,” and “X-Men,” just to name a few. The trend isn’t limited to the big screen, either. Companies in all kinds of industries are revamping, reimagining … Read more

The Content Gold Rush: “If we don’t cannibalize ourselves, someone else will.”

Sign reading "Barcelona" in front of MWC

There’s a content gold rush underway, and for content producers and distributers, the race is on to secure the strongest and largest audience. On Tuesday, February 28, at Mobile World Congress, major players in the content world discussed the challenges the industry is facing and strategies they’re employing as they look ahead. Arnaud de Puyfontaine, … Read more

XThe Content Gold Rush: ‘If we don’t cannibalize ourselves, someone else will.’

Sign reading "Barcelona" in front of MWC

There’s a content gold rush underway, and for content producers and distributers, the race is on to secure the strongest and largest audience. On Tuesday, February 28, at Mobile World Congress, major players in the content world discussed the challenges the industry is facing and strategies they’re employing as they look ahead. Arnaud de Puyfontaine, … Read more

Brick-And-Mobile: How Shopping Is Becoming Social

shopping for vinyl

Shopping is changing drastically. Our entire customer journey – from discovery to research to the point of purchase – has moved online and become intuitive and social. In many ways today, products find us just as much as we find them. The advents of mobile technology and social media have been crucial factors in this … Read more

Meaningful mirrors, new newsfeeds, and more

Did you already throw James Comey a follow on his secret Twitter? No? Okay, well surely you applied for the opening to be the British Royal Family’s intern? Didn’t do that either? Don’t feel bad—these runners lost the 2017 Venice Marathon because they were following a motorcycle that took a wrong turn. Here are five more stories to keep … Read more

Robot Ready?

robot ready

By now we know that either 5G or AI is the glue that will hold our world together in the future. And what a world it will be if we believe that all the innovations and products on show at CES this week come to fruition. One of the joys of CES is seeing how … Read more

Hill+Knowlton Strategies Appoints Simon Whitehead as New UK CEO

27 November 2018, LONDON – Hill+Knowlton Strategies (H+K) has promoted Simon Whitehead, currently Managing Director of H+K UK’s Energy + Industrials team to UK Chief Executive Officer. Effective immediately, he takes over the role from Richard Millar who has been promoted to Global President, along with Lars Erik Grønntun. Whitehead joined H+K in 2011 and … Read more