This article was originally posted as part of ThinkWell WPP Health Practice available here. It wasn’t that long ago that supporters of Medicare for All were a pretty lonely group. I should know. I wrote the Medicare for All bill for Senator Kennedy in 2005. We didn’t get a single co-sponsor in the Senate and … Read more
Getting people to do what’s in their best interest is hard. Really hard. We all know how difficult it can be to break a bad habit, like biting your nails, or sticking with a good one, like going for a weekly run. Even in a life and death scenario, getting someone to do the right … Read more
With the merger of Burson-Marsteller and Cohn & Wolfe and the absorption or integration of Ogilvy Public Relations into a new kind of holistic agency, there’s been plenty of action at WPP’s public relations firms this year. But that excitement has largely passed Hill+Knowlton Strategies by. And last week’s announcement of a restructured management team, with new roles for … Read more
What if ad makers could tap directly into the part of the brain that’s in charge of deciding if a consumer wants to buy your product? No guesses—just science. Sounds like fiction, right? Today, companies are turning to neuromarketing, a field in which marketers borrow neuroscience tactics to measure a consumer’s brain activity in response … Read more
South Africa’s energy sector has been mired in controversy of late, leaving citizens in the dark as to where the country’s energy future is headed and what it will take to keep the lights on. Be it the delays in signing power purchase agreements for the renewables projects, the National Union of Metalworkers advocating for a socially owned renewable-energy sector or the nuclear new build … Read more
(Hong Kong – April 25, 2017) — Hill+Knowlton Strategies (H+K) announces the launch of a new Index that tracks attention of Chinese investors in Hong Kong-listed stocks. The H+K Chinese Investor Attention Index (the “H+K Investor Index”) brings together data from across multiple sources in Mainland China to analyze where the appetite lies for investments … Read more
From running client events to attending awards ceremonies, our teams had a busy week at the Cannes Lions International Festival of Creativity this year. Check out their work below: Award Submissions KPN: Evert_45 Evert_45: a boy who tells his story through social media, from the year 1945 A boy sharing his first-hand account of WWII … Read more
Jack Martin joins the Echo Chamber to discuss the future of H+K and its parent company WPP. Tune into the Holmes Report podcast below: Originally published on the Holmes Report.
Spending a week at the Cannes Lions Festival is surreal. You are on the French Rivera, in proximity to A-list celebs, C-suite execs and people offering freebies. Within this environment, it can be easy to forget why we’re there: to celebrate the power of creative communication. While our day jobs require that we focus on … Read more
Start with a newly minted partnership, add an iconic family and blend in an incredible secret that needed to be kept from a huge swath of stakeholders for more than a year, and what do you have? It is the recipe for one of Canada’s most important philanthropic announcements ever made. Hill+Knowlton’s heart-felt promise to … Read more
