Each year, we develop and implement a multi-channel communications program profiling Mercer as a thought-leader with human resources and business professionals in Canada. We profile their experts, speaking opportunities, webinars, whitepapers, original research and corporate social responsibility activities. Our relationships with business, retirement and human resource management media and keen knowledge of Mercer’s core sectors result in substantial and high-quality news coverage for Mercer’s quarterly and annual programs. News-driven outreach is supplemented by a consistent stream of contributed articles from Mercer’s experts, addressing their key sectors’ pressing issues. Much of Mercer’s original research also has broad-based appeal, and our work gains them profile in mainstream media on a variety of employee-relations matters. Our program results in more than 200 media hits and more than 46 million impressions annually.