For more than four years, we have worked with Ducks Unlimited Canada to promote the organization’s wetland conservation efforts in Quebec. This fall, we handled the company’s important announcement of its successful acquisition of a vast area of land in the Outaouais region. On hand for the event were Peter Kent, Canada’s Minister of the Environment, and Serge Simard, Quebec’s Minister for Natural Resources and Wildlife. The news reached 1.8 million Quebecers, even in Montreal and Quebec City, despite the distance between these major centres and the location of the announcement.