Event | Grounded in the Metaverse

The best way to understand the metaverse is to enter it.

Hill+Knowlton Strategies invites you to a virtual panel discussion on the Metaverse. Join us and three experts at the forefront of this new digital realm as we explore what’s possible now and what organizations should be thinking about in the short and long term.

Register to attend our virtual event with Andy Hood, Vice-President, Emerging Technologies, WPP; Jed Philips, Co-Founder, Ink Overflow (Metaverse Developer); Taylor Goeman, Co-Founder, Ink Overflow (Metaverse Developer); Ruby Quince, Creative Director H+K U.K; and Greg Gray, Creative Director H+K Canada – with a special virtual tour of the Metaverse hosted by Ruby Quince.

We can’t wait for you to enter the Metaverse.

Date: Thursday, April 21, 2022

Time Zones: 

Toronto + Montreal EDT: 12 p.m. to 1 p.m.
Regina CST + Calgary MDT: 10 a.m. to 11 a.m.
Vancouver PDT: 9 a.m. to 10 a.m.
London GMT+1: 5 p.m. to 6 p.m.

Register below to receive the login details + a calendar hold.

As Vice-President, Emerging Technologies at WPP, Andy is focused less on technologies themselves and more on the role they have, the problems they solve and the opportunities they create, the behaviours they change or require and the impact they have on people and the world around them.

Andy spent 20 years at AKQA, founding the Creative Research & Development Team there in 1999 and developing pioneering use cases for major clients with VR, AI and connected retail before moving into WPP in May 2021. He was a President of the Mobile Jury at Cannes in 2017, has presented at Tedx Bucharest and was included in an AdWeek list of the “The Top Creative Minds in Digital.”

Andy Hood


Jed is the co-founder of Rec Room’s premier build collective, Ink Overflow and a fierce champion of the maker communities that fuel the metaverse. He has been developing gaming software and games for over a decade. From Minecraft plugins to the first immersive worlds for VR chat and RecRoom in 2017. Jed graduated from MIT and currently works between development for clients and directly for Rec Room.


Taylor is the co-founder of Rec Room’s premier build collective, Ink Overflow, and a veteran of user generated gaming. He’s been part of the XR (extended reality) community for six years, managing and building user-generated and VR content in spaces like Rec Room. He toured the world as a professional gamer and also works as a 3D artist.


As the H+K London Creative Director, Ruby specialises in media innovation alongside earned-first creative. Originally trained as a BBC news journalist, Ruby was the founder of one of the U.K.’s early digital content brands – The itchy Guides – which provided location data for mobile and media brands in the late 90s, before moving to marketing, where he set up the digital departments for various PR firms. At H+K, Ruby has been instrumental in developing campaigns that use emerging technology.

Ruby avatar

Greg has spent over two decades writing, creating, and leading work for global, national, and local brands with numerous ad agencies.

He is B2C and B2B fluent, and his work been awarded by the Cannes International Festival of Creativity, One Show, Communication Arts, the ANDYs, the ADCC, the CMA Awards, The New York Festivals, Marketing, and others.​

Beyond his day-to-day responsibilities as a CD, Greg has been part of a working group at H+K that is dedicated to better understanding the metaverse and the opportunities it presents across sectors and clients.

Greg avatar


* indicates required

Contact Information: 

Greg Gray, Creative Director, H+K Canada

[email protected]