Event | The Age of Influence
Hill+Knowlton Strategies invites you to a panel discussion to explore what’s next for influence.
We’ve undergone seismic health, economic, socio-political, and cultural shifts—all of which have made people rethink their trust and credibility with brands, media, government and leaders.
It is not enough to reach a mass audience to drive awareness; instead, communication is increasingly built on engaging with communities.
And where mass media was the way to a mass audience, influencers are the way to increasingly niche, siloed communities. From Key Opinion Leaders, Subject Matter Experts and Content Creators, influencers are leading the way in the next wave of communications and marketing and the new age of influence.
Hear from our panel of experts as we ask what’s next and how can clients stay ahead.
Date: Monday, July 26, 2021
Toronto + Montreal EDT: 11:30 a.m. to 12:30 p.m.
Regina CST + Calgary MDT: 9:30 a.m. to 10:30 a.m.
Vancouver PDT: 8:30 a.m. to 9:30 a.m.
The panel will feature two conversations
What’s Next: A lively exchange between Lindsay Lynch, Sara Koonar, Bhavin Desai and Kayla White exploring both the big trends driving influence and how agencies, platforms, talent and technology bring together powerful and measurable programs.
Influence Lives: A one-on-one conversation with 19 to Zero about how they are using influencers to fight vaccine hesitancy.
Register below to receive the login details + a calendar hold.
Lindsay leads partnerships with creators and public figures for TikTok Canada. Her mission is to support and elevate Canadian creators throughout their journey on the platform – from just starting out to reaching millions of fans globally. Her For You Page is currently a mix of music theory, ’90s nostalgia, and home decor. Prior to joining TikTok, Lindsay worked with content creators at Shopify, Twitter, and YouTube.
Sara Koonar is the President and Founder of Platform Media & Management Inc., an influencer talent agency in Toronto. Platform is home to Canada’s top creator talent across Instagram, TikTok, and YouTube. Platform’s team helps to broker partnerships on behalf of the creators with the world’s leading brands, executing approximately 300 branded posts a month. Sara is also the host of Platform’s virtual social media workshops, helping creators, marketers and businesses make the best use of their platforms, teaching participants how to achieve organic growth and monetize their posts through meaningful content.
Bhavin Desai is SVP, Product Strategy at CreatorIQ, which is a leading software to help agencies create compelling influencer programs. He has over 15 years of product management experience in the CX and social media space and comes to CreatorIQ from Social Native where he was the VP of Product and built out an automated content creation platform that leveraged social media creators for authentic content. Prior to Social Native, Bhavin led the Research Solutions business at Sprinklr, focused on Social Listening, Benchmarking, Visual Analytics, and machine-learning capabilities.
19 to Zero is a dedicated coalition of academics, public health experts, behavioural economists, and creative professionals working to understand, engage with, and ultimately shift public perceptions around COVID-19 behaviours and vaccination.
Kayla White is H+K’s leading influencer strategist, responsible for building influencer strategies working with some of the world’s biggest brands. She lives and breathes influencers, having started her career when the industry was just beginning. As a content creator herself, Kayla knows how to engage and maximize relationships with influencers across specialties.