Hill+Knowlton Strategies (H+K) is building on the success of its creative studio with the addition of Greg Gray, Sharon Serebro, Josh Sam and Kimberly Dabrowski. These diverse creatives join an experienced and accomplished creative studio made up of art directors, designers, copywriters and other specialists. These additions will help H+K continue to innovate the future of public relations by delivering a broader range of conceptual thinking across sectors and services.
“H+K’s Innovation and Creativity Hub has been one of the key driving forces behind our incredible growth in the last two years,” said Hilda Kinross, Chief Innovation Officer of H+K Canada. “We are focused on infusing a creative culture at all levels of the business and this, together with our sector focused model, is propelling our award-winning work.”
While Creative Director Elma Foric is on leave, Greg Gray has stepped into the role to lead the national creative studio that is based in H+K’s Toronto head office. Elma will be returning to her role towards the end of the year. Fluent in B2C and B2B communications, Greg has spent over two decades creating integrated campaigns across most mediums and categories including financial services, technology and innovation, consumer goods and more. He also has extensive experience in the CSR and social impact space, and his work has been recognized domestically and globally by award shows including the Cannes International Festival of Creativity.
“The opportunities and people here are tremendous. H+K is already leading the way in what public relations can offer,” said Greg Gray, Creative Director, The Studio. “I’m so excited to support and build the creative studio here as we continue to grow.”
Sharon Serebro joins the creative studio as Design Director with experience leading teams on local and international marketing campaigns. She has worked with numerous global agencies on a wide range of clients, and as has helped hundreds of design professionals find their passion and hone their craft during her time spent as a college professor.
Josh Sam has come on board as the creative studio’s Senior Video Producer. He brings extensive experience as a director, videographer and editor in the television, documentary and advertising space, and his work has been recognized by shows including the IABC Awards, SABRE Awards and Clio’s.
Kimberly Dabrowski has also joined the creative studio as Video Producer. With a background in film production and broadcast media, Kimberley works with H+K’s creative studio and oversees planning and execution of all video production. Her eye for detail and passion for storytelling has helped brands create powerful content, and her documentary work has been featured on CNN and History Channel.
H+K’s Global Studio team is made up of a networked group of creative + design studios located across the world. From New York to London, Sao Paulo to Toronto, our studios bring to life the stellar communication campaigns we develop for our clients. Our creative studio is at the heart of H+K’s approach focused on the innovation and creativity of communications. The expertise within our creative studio ranges from content + publishing strategists, film directors and content creators to digital planners and data analysts working with designers — all focused on the same client-centric goals.
The addition of Greg, Sharon, Josh, and Kimberley and the growth of the creative studio at large helps continue to support our teams in creating and amplifying best-in-class ideas delivered with the highest levels of craft and production expertise.