Shaping the creative lexicon for the country’s No. 1 public relations and public affairs firm is no small task. Enter Matthew May, Hill+Knowlton Strategies Canada’s (H+K) new national creative director. The firm is excited to have Matthew’s big thinking and fresh ideas complement its growing creative team, which offers clients access to best-in-class digital media production, design, content and buying—and the ability to integrate seamlessly with traditional public relations and government affairs expertise.

“Gone are the days when clients need to look beyond the walls of their trusted agency partners for creative and digital services,” says Joseph Peters, chief strategy officer at H+K. “Stack an in-house creative team comprised of copywriters, web developers, ad buyers, UX experts, graphic designers and content strategists, managed by someone with Matthew’s keen attention to detail and appreciation for authenticity in the digital landscape, and you create a one-stop powerhouse for clients.”

Working in concert with the firm’s trusted Research+Measurement arm, Matthew’s team creates bespoke programs designed to create buzz, foster engaged conversation and generate real results. From advocacy campaigns and cause marketing to product launches and tourism, Matthew’s experience will help clients push boundaries and create rich content to reach targeted audiences in both the B2B and B2C spaces.

Matthew has a bachelor of arts (honours) in visual communication from Ravensbourne College of Design & Communication in the UK, alongside nearly 20 years of experience at digital and advertising agencies on two continents, working with global brands such as Virgin Group of Companies, General Motors and Energizer. His work has been celebrated by the PROMO! Awards, Canadian Marketing Association, ACE Awards and The New York Festival Awards to name only a few. Matthew is based in H+K Toronto.