Hill+Knowlton Strategies (H+K), one of Canada’s leading public relations firms, is expanding its training offering, Knowledge+, to include principles on effective communications in a virtual setting and making all training modules available to clients virtually. This addition comes in the midst of a monumental shift to digital and virtual working during the COVID-19 pandemic.
“At H+K, we’re helping clients adapt to this new way of working by embedding specialized virtual training into our extensive training offering,” said Mary Keating, National Training Lead at Hill+Knowlton Strategies. “We’re preparing clients for the current realities of virtual interviews, presentations and meetings, ensuring they have the adapted skills needed for success.”
Knowledge+ is H+K’s suite of customized training programs, combining academic knowledge with industry best practice, delivered by in-house trainers with deep expertise in PR, GR, media, messaging, public speaking and stakeholder relations. H+K can also conduct an in-depth audit process of both the overall function of the communications team and the capabilities of the individuals involved, providing strategic insights into any capacity gaps. Using the diverse range of courses offered, Knowledge+ can then support the organization and its employees, as they begin the process of capacity building based on rapid and effective transfer of skills and knowledge.
The curriculum in Canada focuses on three core areas:
- Spokesperson Training (media interviews, panels, presentations)
- Executive Coaching (leadership presence, interviews, town halls, boards)
- High-Stakes Communications (difficult conversations, change communications, crisis communications)
H+K’s move builds on these core areas and strengthens the company’s longstanding expertise providing highly rated and customized training to many of Canada’s leading brands.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies Canada (H+K) is a public relations and public affairs consultancy providing services to local, multinational and global clients from its eight offices across the country.
The firm works with clients to solve complex communications challenges and deliver award winning campaigns and is focused on continued innovation for the industry. H+K offers deep sector knowledge and breadth of public relations and public affairs expertise including specialists in health + wellness, technology, government + public sector, energy + industrials, consumer packaged goods, financial + professional services, food + drink, retail + leisure and sports.
Globally, Hill+Knowlton Strategies Inc., has offices in more than 40 countries as well as an extensive associate network; and it is a member of WPP (NASDAQ: WPPGY), one of the world’s largest communications services groups.