9 June 2021, TORONTO – Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has been named the Canadian PR agency of record for leading global pet health nutrition brand, Royal Canin.
H+K’s scope with the Mars Inc., pet brand will include integrated public relations, as well as corporate and crisis communications services in support of Royal Canin’s ongoing product and service innovations to better support pet health through nutrition.
Angie Lamanna, Senior Vice President and National Consumer Sector Lead at H+K Canada, commented: “In addition to a mutual love of pets, Royal Canin shares our same core values, which create a strong alignment for our partnership. These, coupled with our shared passion for purpose-led innovation and communications, will set a strong foundation for our work together.”
Arnaud Christ, Scientific & corporate Affairs Director, Royal Canin Canada, said, “We were impressed by the creative thinking H+K demonstrated throughout the competitive process. They stood out for their depth of consumer expertise, their insights-driven approach to earned media and their integrated behavioural science capabilities, providing the ideal combination to be our partner in educating Canadian pet owners on science-based nutrition.”
The win is the latest in a period of exceptional growth for H+K Canada’s Consumer sector. In recent months the team have grown their remit with Mazda, IKEA and Masco Canada, and added new global brands in the beverage and retail categories.
For media enquiries:
Jillena Oberparleiter; (416) 413-4577; Jillena.Oberparleiter@hkstrategies.ca
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to citizenship and sustainability consultancy, and H+K Smarter™, a behavioural science unit. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.