Hill+Knowlton Strategies (H+K), Canada’s leading public relations and public affairs firm, is proud to announce the addition of Shereen Ladha as Vice-President, Creative Strategy, to its Innovation + Creativity Hub in Toronto. 

With nearly a decade of experience and industry recognition from Cannes, Shereen is known for her commitment to creativity. Not only is she an accomplished strategist, but she is also a dancer, choreographer and director. 

“Earned first creativity sits at the forefront of our business and fuels results for our clients and our award-winning work,” said Sheila Wisniewski, President + CEO, H+K Canada. “Shereen brings a fresh perspective to H+K, strategically grounding our work in Canada’s unique cultural context while positioning our clients as industry-leading organizations in today’s rapidly evolving society.” 

Throughout her career, Shereen has left her mark on notable brands including IKEA, Destination Canada, WestJet, Nestlé, Petro-Canada, and Wendy’s to name a few. As a result of her commitment to creative excellence and innovation, Shereen has been part of two Cannes Lions wins and two shortlists in 2023, four Cannes Lions wins in 2022, and was named Strategy’s New Establishment Innovator in 2019.

“I’m excited to join H+K to lead this exciting and growing service within the organization. H+K has an incredible client roster with amazing potential and I’m excited to help elevate our creative excellence with an earned-first approach,” said Shereen.

Shereen joins H+K from her most recent position as Group Strategy Director at Rethink, where she worked on industry leading campaigns like KitKat’s Iftar Bar, IKEA’s scraps cooking and more. In her new role at H+K, Shereen will work closely with Elma Foric, Creative Director and Samantha Kay, Vice-President, Content + Publishing and Digital Planning + Optimization, to deliver on H+K’s creative excellence agenda.

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