Hill+Knowlton Strategies (H+K) has grown its Consumer Markets team with the addition of Caroline Dunnet as Vice President, Aaron Michiels as Senior Account Director, Jenny McKenize as Account Director, and Amrith Padmanand as Assistant Consultant.
Caroline Dunnet joins as Vice President, Consumer Markets, and is a dynamic and seasoned communications leader. Caroline brings extensive experience across various consumer market sectors, as well as leading cross-functional teams that span strategic planning, data + analytics, earned media, crisis and risk, and influencer marketing. Caroline’s experience stems from her time spent in agencies working across a variety of clients and industries. She holds a bona fide passion for consumer brand development and is relentless in pursuing excellence while cultivating a team culture that supports her client’s business objectives.
Aaron Michiels joins H+K as Senior Account Director, Consumer Markets, with the team in Toronto. Aaron is a marketing communications leader and brand strategist with extensive consumer markets PR expertise drawing from his experience in senior agency roles. Aaron holds a breadth of knowledge within the retail, food and beverage, travel and tourism, and beauty categories. His focus is building brands through integrated communications across all channels, with a strong content strategy at the core. Throughout his career, Aaron has harnessed a natural curiosity by connecting the dots between consumer insights and trends to build compelling campaigns that make an impact.
Jenny McKenzie joins the H+K Consumer Markets team in Vancouver as Account Director, Consumer Communications, Consumer Markets. She brings diversified agency experience in consumer communications, crisis communications, reputation management, and CSR. Throughout her endeavors, Jenny has worked alongside many internationally recognized brands and offers deep expertise within the tourism industry, having worked with destination marketing organizations and travel brands around the world.
Amrith Padmanand joins H+K’s Consumer Markets team in Toronto as Assistant Consultant, Corporate Communications. Originally from Mumbai, India, Amrith has agency experience working with consumer, food + beverage and hospitality clients. Amrith has gained valuable experience in media monitoring, media relations, influencer management and other day-to-day PR activities.
The addition of Caroline, Aaron, Jenny and Amrith continues to bolster the Consumer Markets team’s growth and expertise across the CPG, Retail + Leisure and Food + Drink sectors. These new team members will work alongside the existing Consumer Markets team to help H+K continue to create conversations, content and campaigns that pique curiosity, inspire desire and turn everyday products into world-famous brands.