Hill+Knowlton Strategies (H+K), one of Canada’s leading public affairs + public relations firms, is pleased to announce the addition of Aimée Legault as Senior Director of Influencer Marketing. In her role, Aimée will lead all influencer marketing initiatives across the firm to help clients creatively blend brand + business priorities and influencer perspectives to develop content for all platforms.

“We are seeing a fundamental shift in trust in the communications field. Audiences are increasingly turning to third party voices for recommendations and consuming content from new, diverse creators. This space is transforming our work and has translated into tremendous growth for our influencer marketing business. We are building our Content + Publishing team to meet our clients’ evolving needs – and Aimée is a fundamental part of this growth strategy. We are one of the only agencies in Canada to have this dedicated role,” said Sheila Wisniewski, President + CEO of H+K Canada. “We are excited for Aimée to bring her deep knowledge of the influencer market and her passion for developing influencer-first content and media strategies to H+K. As we look ahead, we know that influencer strategy will remain crucial for clients’ success and will be a core component of our continued evolution as an agency.”

Aimée brings significant experience working collaboratively across brand and agency partners to complement cross-platform marketing initiatives. Working with some of Canada’s top brands at H+K, she will create campaigns that tell real stories and that inspire real action, ultimately increasing awareness, driving conversions, and bringing value to audiences across Canada.

“I’ve seen first-hand how rapidly the Canadian landscape has evolved to embrace influencer marketing, and I believe this is only just the beginning. In today’s world our clients have to be able to tell stories that drive conversation, build communities and lead to action. Influencer marketing plays an important role in that,” said Aimée Legault, Senior Director of Influencer Marketing. “I’m excited to be joining H+K at a time when there is such a strong focus on creativity, innovation and content.”

About Content + Publishing

H+K’s Content + Publishing offering is responsible for building and executing fully integrated strategies across paid, earned, shared and owned channels. The content + publishing team includes specialists in content, community management, influencer relations, audience insights, advertorial content and advertising. Working closely with our creative Studio and Digital Planning + Optimization teams, Content + Publishing brings to life campaigns that have impact and drive results.