Hill+Knowlton Strategies Canada (H+K) is thrilled to announce that it is the new public relations agency of record for Corby Distilleries. Effective immediately, H+K will provide national PR and media relations strategy for the many brands in Corby’s portfolio – including ABSOLUT, Wiser’s, Jameson Irish Whiskey, Malibu, Havana Club, Stoneleigh and Jacob’s Creek to name a few – and handle national media relations, product launches, influencer relations and strategic partnerships.

“Hill+Knowlton provides a strategic acumen that fit extremely well with the Corby Distilleries vision for our brands,” Jeff Agdern, vice-president of marketing at Corby Distilleries. “The team’s enthusiasm in regards to our brands and passion for the work they do has been evident from the start. We’re excited about the relationship and look forward to bringing the brands to life this year and beyond.”

The work is national in scope, but will be led out of the Toronto office.