Hill+Knowlton Strategies (H+K) is pleased to announce that two exceptional new Vice-Presidents are joining its Quebec team: Patrice Lavoie and Claudia Gervais. These new additions strengthen H+K’s talented team in Quebec and consolidate its place among leaders in the public affairs and communications industry.

“These new additions are tremendous assets to our team. Their respective expertise and rich track records will add depth to our strategic communications team and strengthen our organization. Their varied and complementary experience will add value to the work already done by our team of trusted advisors for our clients,” said Isabelle Verreault, Senior Vice-President and General Manager, Quebec.

Patrice Lavoie, a well-known public figure, will join the Quebec team as Vice-President on June 7. Until recently, he was corporate director of public affairs and media and spokesperson for Loto-Québec and its subsidiaries. He brings nearly 20 years of experience to H+K. His extensive knowledge of public administration and his recognized skills in public relations, media relations and issues management will support the firm’s significant growth.

“I am very excited and proud to join the H+K team. With these new responsibilities, I will be able to showcase not just one, but several organizations, and their people, locally and nationally. It’s a challenge that motivates me the most, and I look forward to working on exciting new mandates with clients and colleagues across the country. I have already interacted with several members of the H+K team, and I sense passion, talent, strong expertise and heart. I feel it will be a perfect match,” Patrice Lavoie, Vice-President.

Claudia Gervais has joined the H+K team as Vice-President. With over 10 years of agency experience in public relations, Claudia has undeniable expertise in corporate and consumer communications. Passionate about brand positioning, she has worked with national and international companies, developing a solid understanding of multinational, multilingual and highly competitive environments. Fluent in four languages, Claudia joins our Quebec team, but will work nationally with H+K teams from coast to coast.

“I am very proud to join H+K. I look forward to using my experience in industries as diverse as financial services, technology, transportation, food, and luxury goods to benefit our clients. I have always been passionate about agency work and I find that H+K has a culture and values that resonate with me, not to mention a remarkable depth of resources. I am excited to continue my journey with the great team across the country. Great challenges lie ahead for companies and I will be there, alongside with my colleagues to help them meet them,” Claudia Gervais, Vice-President.

Brandon Pelletier-Gannon and Iman Marzouk also join the Quebec team

Brandon Pelletier-Gannon joins our team as a Consultant, Public Affairs and brings with him an in-depth knowledge of the Quebec government apparatus. With a bachelor’s degree in political science from McGill University, Brandon has worked for the Ministry of Municipal Affairs and Housing and for an agency as a government relations consultant, which led him to work on a variety of mandates, particularly in the health, financial services and recreational tourism sectors. Known for his energy and curiosity, Brandon is also actively involved in his community in the East End of Montreal. He is currently pursuing graduate studies at HEC Montreal.

Consultant, Public Affairs, Iman Marzouk brings additional expertise in the Quebec governmental environment. She has worked at the National Assembly of Quebec helping to organize inter-parliamentary and international relations activities while having previously participated in the Student Page program. Iman has developed strong research and writing skills while working for the Research Chair on Public Administration in the Digital Age at Laval University and for the Centre for Public Policy Analysis at Laval University. She holds a master’s degree in public affairs – international public management and an integrated bachelor’s degree in public affairs and international relations from Université Laval.

About Hill+Knowlton Strategies

Hill+Knowlton Strategies Canada (H+K) is a public relations and public affairs consultancy providing services to local, multinational and global clients from its eight offices across the country.

H+K works with clients to solve complex communications challenges and build long-term, sustainable and shared business value by driving growth, building reputation and protecting against risk. The agency offers deep sector knowledge in health + wellness, technology, government + public sector, energy + industrials, consumer packaged goods, financial + professional services, food + drink, retail + leisure and sports.

Globally, Hill+Knowlton Strategies Inc., has offices in more than 40 countries as well as an extensive associate network; and it is a member of WPP (NASDAQ: WPPGY), one of the world’s largest communications services groups.



Quebec: Marie-Michelle Chartier

514 435-7208; [email protected]

Ontario: Jillena Oberparleiter

416 413 4577; [email protected]