Hill+Knowlton Strategies (H+K), one of Canada’s leading public relations + public affairs firms, is pleased to announce the addition of Jessica Fralick as Vice President, Corporate Advisory, specializing in reputational risk and issues + crisis management.

Jessica joins the firm with over a decade of experience helping clients across a range of industries, from consumer, health and energy, to food and beverage and the automotive sector. As a seasoned advisor with in-depth knowledge of the constantly changing communications landscape, Jessica is an expert at building, protecting, and enhancing clients’ reputations no matter the sector, or the challenges they face.

“As the current societal and communications landscape rapidly changes, managing your organization’s reputation needs to be a priority,” said Jason MacDonald, Senior Vice President and National Lead, Corporate Advisory at H+K. “Jessica’s experience, expertise and understanding of the role that reputational capital plays in driving business results will be an invaluable asset for our clients across Canada.”

As a key member of H+K’s Corporate Advisory team, Jessica will leverage her experience in helping clients identify, assess and manage risks to their brand and reputation. Additionally, she will complement H+K’s existing reputation as the leader senior executives turn to when risk turns into an issue or crisis.

“H+K understands the value and growing importance of corporate reputation and has created space for experts to have a significant impact on our client’s business,” said Jessica Fralick, Vice President, Corporate Advisory. “I am thrilled to join its team of respected crisis and reputation experts, to help our clients navigate the evolving and unforgiving reputational risk arena.”

Led by Jane Shapiro as Senior Vice President and National Crisis Communications Lead, H+K’s Issues + Crisis team is highly respected as one of the most experienced and best resourced in the industry. We safeguard the reputation of our clients — who range from global brands, multinationals and public sector organizations to small independents. This has been achieved by deploying meticulous preparation, bespoke training and perfectly pitched responses to a wide range of audiences. We also offer best-in-class tools and resources, such as our crisis simulation FlightSchool+, which lets businesses and individuals test their crisis response capability in a controlled setting.

About Hill+Knowlton Strategies 

Hill+Knowlton Strategies Canada (H+K) is a public relations and public affairs consultancy providing services to local, multinational and global clients from its eight offices across the country. The firm works with clients to solve complex communications and build long-term, sustainable and shared business value by driving growth, building reputation and protecting against risk.

Globally, Hill+Knowlton Strategies Inc., has offices in more than 40 countries as well as an extensive associate network; and it is a member of WPP (NASDAQ: WPPGY), one of the world’s largest communications services groups.

Media Contact: Jillena Oberparleiter – jillena.oberparleiter@hkstrategies.ca