Boomerang Kids—North America’s first kids’ resale omni-channel retailer—has selected Hill+Knowlton Strategies Canada (H+K) to carry out its first public relations campaign in Toronto, with an opportunity to expand into other markets later this year.

“We chose H+K based not only on its expertise with children’s brands, but also because of its strong relationships with parenting bloggers,” says Krista Thompson, president of Boomerang Kids. “We understand how important it is to be able to lever those relationships to help create Boomerang Kids brand advocates and spread the word about our unique offering.”

The firm will handle strategic counsel, media and blogger relations, and other promotional activations.