H+K Canada has brought home the International Association of Business Communicators (IABC) Toronto OVATION Award of Excellence in the social media category for our work on Jacob’s Creek #MoscatoMonday program, in partnership with Corby Spirit & Wine.

The socially innovative Twitter-listening campaign that took place during weekly episodes of the hit TV show The Bachelorette built a community from scratch and fended off five other wine brands that tried to hijack the hashtag.

Our #MoscatoMonday program hit the mark with consumers. It surpassed all of our client’s expectations and directly increased year-over-year sales for Jacob’s Creek Moscato wine. We’re proud to be recognized by IABC/Toronto with an Award of Excellence for our bold, creative thinking and social media savvy—confirming that our social and digital communications team is truly best-in-class.

Big thanks to our team for their hard work and congrats to all fellow IABC/Toronto OVATION Award winners! The annual IABC/Toronto OVATION Awards recognize the best communications programs across the Greater Toronto Area. To see a full list of award recipients, check out the IABC/Toronto rundown.

Photos courtesy of ‘IABC/Toronto 2015 Ovation’ SmugMug Inc. event gallery