Do you know your content will resonate with your target audience?

Has your content been vetted by your target audience? Does your client know which messages have the greatest impact in increasing or reinforcing favorability or support?

Qualitative and quantitative research to test content

We bring decades of experience conducting qualitative and quantitative research including focus groups, surveys and one-on-one interviews to develop and test messages and content. 

This runs the gamut from conducting initial, exploratory research to inform the development of creative to testing materials for clarity and impact prior to a campaign.

What it looks like in practice

Our full suite of tools includes:

  • Traditional and online focus groups
  • Online ad/content testing
  • IN-Band content engagement testing
  • Empath online ad testing
  • One-on-one interviews with hard-to-reach stakeholder groups

Our ProPEL+ news + insights


H+K delivers deep industry knowledge combined with specialist areas of expertise. We understand our clients’ ecosystem and how to engage their audiences.
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Specialist expertise

We integrate core disciplines to deliver deep industry knowledge combined with specialist areas of ‘ideas + strategy’, ‘content creation’ and ‘publishing’.
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