Anticipation of the wedding of His Royal Highness Prince William to Miss Catherine Middleton created a true global media and cultural frenzy. To mark this historic event, the Royal Canadian Mint minted two collector coins of the royal couple and engaged H+K to launch them in Canada and the UK. In the weeks leading up to the wedding, embargoed media pre-briefings were held and Governor General David Johnson stood alongside senior Mint representatives to unveil the much-awaited coins at a media launch event. More than 74 million media impressions have been generated to date with extremely strong sales.
Sector: Retail + Leisure