Consumer Packaged Goods


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Personal care, oral care, baby care… But the truth is people don’t really care, do they? We work in a category where consumers are fickle, often swayed by the siren song of a new claim or the allure of a discount.

Our job is to make people care. To create conversations, content and campaigns that pique curiosity and inspire desire – that turn everyday products into world-famous brands. It’s not an easy task, but for us it’s a labor of love.

We do it by understanding our audiences, their motivations — what influences them whether online, in the line, shopping or swiping. We do it by putting purpose at the heart of everything we do – whether it’s inspiring young girls to reclaim #likeagirl or eliminating a deadly disease through the UNICEF-pampers partners. We do world changing work. Are you starting to care now?

So whether it’s shave care, home care or fabric care, we care. Deeply. About telling your brand’s story and creating connections that convert to sales. Because we care about building your brand and your business. If you are in the consumer packaged goods sector and are tired of hearing that your brands are ‘low interest’, please know that we’re interested and would love to hear from you.

Jennifer Koster

Senior Vice-President + National Lead, Consumer

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